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Asian Journal of Research in Business Economics and Management
Year : 2012, Volume : 2, Issue : 1
First page : ( 102) Last page : ( 124)
Online ISSN : 2249–7307.

A study on effect of TV advertising on children in Agra city in India

Tiwari Munish Kumar, Assistant Professor

Anand Engineering college, Agra

Online published on 10 January, 2012.

Abstract

The paper analysis the effect of TV advertising on children in Agra city in India. The paper show how the behavioural pattern of childern are effected by TV advertising. The study is based on Primary data collected in Agra City

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Keywords

KFF, AAP, Risky Behaviors, Obesity, Violence & Imitation.

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