Agricultural Economics Research Review
Year : 2012, Volume : 25, Issue : conf
First page : ( 538) Last page : ( 538)
Print ISSN : 0971-3441. Online ISSN : 0974-0279.

Marketing Scenario of Hybrid Paddy Seed in Udham Singh Nagar District of Uttarakhand

Sharma Madhu^a, Bisth Harendra Singh^b

^aInstitute of Agri Business Management, S.K. Rajasthan Agricultural University, Bikaner, Rajasthan

^bBayer Crop Science

Online published on 9 October, 2012.

Abstract

Global demand for food is rising because of population growth and increasing incomes. While seed companies visualize business in hybrid rice, policymakers and researchers feel that the country will have no option but to embrace hybrid rice to feed the ever growing population. The study, undertaken in Udhamsingh Nagar district of Uttarakhand, has examined the buying behavior of farmers for adoption of hybrid paddy seed and competitiveness of different competitors selling hybrid paddy seed. The study has found that farmers grow the hybrid paddy mainly because of higher net returns and better yield. Most important factors affecting purchase of paddy seed are grain type, followed by price, while aroma has not been observed important for growers of paddy in the study area. In spite of wide variations in the sale of seed of paddy by UAS and TDC, its market share has reached about 19 per cent. Bayer has the highest market share followed by Nuziveedu Seeds. Dealers and farmers have been found satisfied with the seed of UAS and TDC but scored very less for factors like easy and prompt supplies, packaging and company offers. Bayer and Nuziveedu Seeds, the leaders in the market, could score quite high in most of the aspects of marketing.

Top

Keywords

Seed sector, hybrid paddy seed, grain type, Uttarakhand.

Top