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ZENITH International Journal of Multidisciplinary Research
Year : 2015, Volume : 5, Issue : 3
First page : ( 64) Last page : ( 74)
Online ISSN : 2231-5780.

A study on customer satisfaction towards samsung mobile phones with special reference to Coimbatore city

Mrs. Jagadhambal A., Mrs. Karpagambigai K.

Assistant Professor, Department of Business Administration, Dr. SNS. Rajalakshmi College of Arts and Science, Saravanampatti, Thudialur, Chinnavedampatti (PO), Coimbatore-64104

Online published on 25 June, 2015.


Business always starts and closes with customers and hence the customers must be treated as the King of the market. All the business enhancements, profit, status, image etc of the organization depends on customers. Hence it is important for all the organizations to meet all the customers’ expectations and identify that they are satisfied customer.

A mobile phone, cell phone or hand phone is an electronic device used to make mobile telephone calls across a wide geographic area, served by many public cells, allowing the user to be mobile. By contrast, a cordless telephone is used only within the range of a single, private base station, for example within a home or an office.

The first hand-held mobile phone was demonstrated by Dr Martin Cooper of Motorola in 1973, using a handset weighing 2 kg. In 1983, the Dyna TAC 8000x was the first to be commercially available. In the twenty years from 1990 to 2010, worldwide mobile phone subscriptions grew from 12.4 million to over 4.6 billion, penetrating the developing economies and reaching the bottom of the economic pyramid



Mobile phone, cordless telephone, hand phone, customers’ expectations.


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