Application of e-commerce business models in health care industry
E-commerce has changed the way of conducting the business. During the last decade, a noticeable growth has been recorded both in internet users as well as in the market size of the ecommerce. In the first part, the paper discusses the growth of internet users and e-commerce in India. Paper highlights that there is skewed growth of e-commerce in India. E-commerce industry is limited to a certain category of buying such as travel purchases, electronic items, online classifieds, buying movie tickets, food delivery, gaming subscriptions, etc. On the other hand, health care industry, the third largest growing sector in India has not witnessed the presence of many successful e-commerce websites. There may be so many reasons for this but the prominent reason behind this is, not having the suitable e-commerce Business Model for healthcare industry. The present paper describes the various e-commerce business models adopted by business to consumer (B2C) e-commerce companies worldwide in health care industry. The major e-commerce business models discussed in this paper includePortals, E-tailer, Content provider, Market Creators, Service Providers and Community providers. In the end, paper concludes that in depth understanding of these business models will definitely help Indian corporate, in health care industry, to make their presence in cyber world.
Business model, E-commerce, E-tailers, Portals, Service providers.