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ZENITH International Journal of Business Economics & Management Research
Year : 2017, Volume : 7, Issue : 11
First page : ( 145) Last page : ( 153)
Online ISSN : 2249-8826.

Internet banking: Transformation from brick and mortar to click and order

Dua Sagar

Department of Commerce, Maharishi Dayanand University. Rohtak

Online published on 14 December, 2017.


With the proliferation in E-Commerce, preference to the Internet banking is self-explanatory. It is inevitable to mention that Internet banking has not only lure the attention of banks and insurance companies but has captivated the brokerage houses and security traded firms. The current paper makes an attempt to discover the challenges that are faced by Indian Banking industry from the foreign players and the untapped opportunities, which could be materialized for the growth prospects. The paper stuffs the serious gaps in the reluctant behavior of the customers towards the Internet Banking, history of Internet Banking, weaknesses in traditional banking system, expose its present growth and delivers the future recommendations towards a healthier future scenario.



Internet Banking, E-Commerce, Untapped Opportunities, Foreign Players, Growth.


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