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TRANS Asian Journal of Marketing & Management Research (TAJMMR)
Year : 2018, Volume : 7, Issue : 1
First page : ( 144) Last page : ( 153)
Online ISSN : 2279-0667.

Urban water supply in India: issues and challenges

Vaishnavi G.*, Dr. Parvathi C.**

*Ph. D., Research Scholar, Department Of Economics, Avinashilingam Institute of Home science and Higher Education for Women, Coimbatore, India

**Assosiate professor, Department of Economics, Avinashilingam Institute of Home science and Higher Education for Women, Coimbatore, India

Online published on 9 February, 2018.


World over countries are facing the problem of fresh water scarcity mainly due to increasing population and variation in rainfall driven by climate change. About two third of the world countries mainly developing countries will face moderate to high water stress and half of the total world population will face real water constraints by2025. The global population is expected to reach around 9.5 billion in 2050. It is estimated that the global urban population is growing at two people per second, adding 172, 800 new city-dwellers each day. Rapid urbanization means that by 2050 around 70 per cent of the global population will be urban dwellers. Demographic, social and economic developments are the factors which increase pressure on water resources. There is dire need of private investment for improvement in water supply efficiency, provision of new physical infrastructure, revenue collection by adequate water charging that help in capacity building and operation and management of water system, reduction in leakages and theft of water, efficient monitoring system. This paper focuses on issues and challenges of urban water requirements and suggests suitable policy measures to ensure provide clean water supply for urban people in India.



Increasing Population, Urbanization and Water Demand.


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