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Research Journal of Pharmacy and Technology
Year : 2018, Volume : 11, Issue : 11
First page : ( 5058) Last page : ( 5060)
Print ISSN : 0974-3618. Online ISSN : 0974-360X.
Article DOI : 10.5958/0974-360X.2018.00922.8

Online Marketing of Herbal Medicines Issues and Concerns: A SWOT Analysis

Kamath M1,*, Brijesh K2, Mallya Suma Venkatesh3

1Associate Professor, Division of Ayurveda, Centre for Integrative Medicine and Research (CIMR), Manipal Academy of Higher Education, Manipal, Karnataka

2Reader, Dept of Agadatantra, Govt Akhandanand Ayurved College, Ahmedabad, Gujarat

3Associate Professor, Shree Dharmasthala Manjunatheshwara College of Ayurveda, Kuthpady, Udupi, Karnataka

*Corresponding Author E-mail: drbmnk@gmail.com

Online published on 30 January, 2019.


This paper focuses on online marketing as sources of delivery of healthcare products especially herbal medicines. It clearly explains how people are using the online information on herbal medicines without concern of experts. Health care delivery always depends on the triangular relationship among professionals, clients and online marketing of herbal products.



Herbal Medicines, Drugs, SWOT.


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