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Research Journal of Humanities and Social Sciences
Year : 2018, Volume : 9, Issue : 1
First page : ( 253) Last page : ( 257)
Print ISSN : 0975-6795. Online ISSN : 2321-5828.
Article DOI : 10.5958/2321-5828.2018.00046.3

Role of Social Media in Mass Movement: a Case Study of ‘Jallikaatu’

Dr. Shanthi P.*

Dean, School of Media Studies, Hindustan College of Arts and Science, Padur, Kelambakkam-603103

*Corresponding Author Email: shanthi_palai@yahoo.co.in

Online published on 24 May, 2018.

Abstract

The revolution in social media has made it easier for likeminded people to gather and voice their opinion on a particular subject of common interest, the revolution has accelerated the rate at which relationships develop, information is communicated and influence is transmitted. A recent example is the Jallikattu protest in Tamil Nadu, the news and protests have spread throughout the globe from Tamil youths through social media. In this case governments (State and Central) face increasing pressure because of the power of the crowd. In this article analyses the qualitative aspect of communication on Jallikattu protest and explore the role of social media in mass movement in creating public opinion.

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Keywords

Jallikattu, Social Media, Protest, Mass Movement, Public Opinion.

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