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Research Journal of Humanities and Social Sciences
Year : 2018, Volume : 9, Issue : 1
First page : ( 248) Last page : ( 252)
Print ISSN : 0975-6795. Online ISSN : 2321-5828.
Article DOI : 10.5958/2321-5828.2018.00045.1

Films and Society: A Case Study of Audience Perception of Selected Hindi Films

Mary J. B. Anna Asheervadham*, Bullard Sujeevan Kumar

PhD Research Scholar, Visual Communication, Karunya University, Karunya Nagar, Coimbatore

*Corresponding Author Email: asheervadam@gmail.com

Online published on 24 May, 2018.


Culture is a term, with varied interpretationsit reflects customs, traditions and lifestyle. Cultururalpractices are carried forward from one generation to the other. Culture is the characteristics and knowledge of a particular group of people, defined by everything from language, religion, social habits, music etc. In India, films have become an important aspect of lives of people. Do films impact gender stereotypes and cultural manifestations? In the recent past, films have eschewed the song dance routine and sent strong social and cultural messages. This paper focuses on a qualitative content analysis supported by quantitative study to analyse audience perceptions with regards to the following Hindi films from 2012 to 2016: Barfi(2012), Bhaag Milkha Bhaag(2013), PK(2014), Bajrangi bhaijaan(2015), Dangal(2016).


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