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Research Journal of Humanities and Social Sciences
Year : 2018, Volume : 9, Issue : 1
First page : ( 219) Last page : ( 224)
Print ISSN : 0975-6795. Online ISSN : 2321-5828.
Article DOI : 10.5958/2321-5828.2018.00039.6

A Study of Memes using Semiotics

Kavitha G.*

Research Scholar, Department of Electronic Media and Mass Communication, Pondicherry University, Pondicherry

*Corresponding Author Email: gokavitha2002@gmail.com

Online published on 24 May, 2018.

Abstract

Due to the technological advancement, communication between the individual and the society becomes faster through the world's largest encyclopedia which is the so called Internet, and also easier because of the social media websites and the social network applications, where the users of this digital age can share their thoughts and ideas not only through the computers but also with their updated android mobile phones. The meme becomes popular among these digital users, as it provides platform for those who are tracking the happenings of the society. Many people started creating memes and posting in the face book, twitter, whatsapp, hike etc., and many people created own websites like Chennaimemes.com, tamilmemes.com etc., Print medium also started incorporating these memes in to their medium. This research will analyze how the memes are created and how the reality is represented in the memes using semiotics. This research is qualitative in nature with purposive sampling. Samples were collected from Tamil the Hindu newspaper -whatsapp kalakkal page, where the maximum messages in circulation among the digital users are getting published every week. The memes which follows Image macro memes format were taken for analysis.

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Keywords

Semiotics, Memes, Digital users, Sign, Image macro.

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