Depiction of Heroines in National Award-Winning Tamil Films: A Special Reference to On-Screen Personal and Professional Life Mahalakshmi M.R.1,*, Dr. Lavanya R.2 1Research Scholar, Department of Media Sciences, Anna University, Chennai 2Assistant Professor, Department of Media Sciences, Anna University, Chennai *Corresponding Author Email: maharamg007@gmail.com
Online published on 24 May, 2018. Abstract Films illustrate both women and men with cultural and traditional norms. Predominantly, the role of a heroine is portrayed as secondary and submissive. Films often accompany female leads in their plots and are considered appropriate to examine the depiction of women through analysis of heroine representation in Tamil cinema. This paper explores the depiction of heroines in National Award-Winning Tamil films and the trend followed in their portrayals. The films will be analysed through content analysis to describe the position of the heroines’ using human coding methodology. Eight coders were hired and trained to code the films. The coding helped to understand the perception of viewers based on their age and gender. Krippendorff alpha was used to test the inter-coder reliability, for each film the Krippendorff alpha value of nominal and ordinal data, satisfies the customary acceptable level of α≥.800. Top Keywords Tamil Cinema, National Film Awards, Heroine, Personal Relationship, Professional Relationship. Top |