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Research Journal of Humanities and Social Sciences
Year : 2018, Volume : 9, Issue : 1
First page : ( 158) Last page : ( 162)
Print ISSN : 0975-6795. Online ISSN : 2321-5828.
Article DOI : 10.5958/2321-5828.2018.00028.1

The influence of Emoji on Communication using Social Media-A Quantitative Study among College Students of Mysuru

Suresh Swathi*

Baccalaureate, Visual Media, Amrita School of Arts and Science, Amrita Vishwa Vidhya Peetham, Amrita University, Mysuru Campus

*Corresponding Author Email: swathisuresh1995@gmail.com

Online published on 24 May, 2018.

Abstract

The rise of internet gave birth to a method of communication we recognize emoticons then evolved to Emoji presently. The emoji have become the shortest version of expressing messages non-verbally. Sometimes people even judge the attitude of others to the kind of emoji's they use. This has become a modern trend in communication. The purpose of this research is to study the influence of Emoji on communication language. The objective of the study the awareness, perception and the usage pattern of Emoji in various communication platforms like E-mails, Facebook, WhatsApp, twitter and Instagram by youth. The preference given to Emoji over the text communication is increasing. The study also brings awareness among people about the importance and the misinterpretations happening because of Emoji among youth. The methodology proposed in this study is Quantitative method through survey technique and the findings would be graphically represented. The survey would be conducted among 200 students between the age group of 18–23 at Mysore. The overall approach of this study is to understand the impact of emoticons on students in their daily life. The researchers mean to measure the awareness, perception, and recall-ability and usage pattern of emoticons by the students on E-mails, Facebook, WhatsApp, twitter and Instagram etc. Excessive usage of Emoji has turned it into a form of stickers, badges, key chains, pillows, bags etc. The final phase includes the need to understand how the recipients understand the message and to be aware that it may differ from the intended meaning. Emoji reduce the written form of communication and also have certain subtle nuances. The research paper would suggest the appropriate use of emoji effectively in the communication resolving its negative impact.

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Keywords

Emoji, Stickers, visuals/images on Social media.

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