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Research Journal of Humanities and Social Sciences
Year : 2018, Volume : 9, Issue : 1
First page : ( 139) Last page : ( 143)
Print ISSN : 0975-6795. Online ISSN : 2321-5828.
Article DOI : 10.5958/2321-5828.2018.00025.6

Analysis of the Health Pages in Facebook and Divulgence of Health Information

Rekha P, Dr. Panda Bandita Kumari*

Department of Media Sciences, Anna University, Chennai-600025, India

*Corresponding Author Email: bandita.p@gmail.com

Online published on 24 May, 2018.

Abstract

Social media provide extraordinary opportunities for increasing health communication and health care which includes self-management of chronic conditions. Creating messages in social media that involve users in serious contemplation for enhancing their health has been the current trend. Currently, it has been noticed that frequently an individual search in the social media for seeking any type of health-related information rather than communicating with the doctors. Understanding these consequences of using online sources is energetic for keeping step with evolving health care. This article explores about the issue within the context of social media targeting peoples who are trying their best to know about their Health. It analyses the message features predicted to engage users and the number of likes, shares and comments from the health pages. Content analysis of top five Facebook Health related pages which provide health related information to the people were made. The visual appeal of the homepage of the health pages were also part of the study as these factors will help the other competent pages to improvise.

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Keywords

Health, Facebook, Health Communication, Health Tips, Social Media.

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