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Research Journal of Humanities and Social Sciences
Year : 2018, Volume : 9, Issue : 1
First page : ( 135) Last page : ( 138)
Print ISSN : 0975-6795. Online ISSN : 2321-5828.
Article DOI : 10.5958/2321-5828.2018.00024.4

Social Media and Peace Building in Indian Politics

Graciyal D. Guna*, Dr. Viswam Deepa

Department of Visual Communication, Mother Teresa Womens’ University, Kodaikanal-624 101, Tamil Nadu

*Corresponding Author Email: gunajustin@gmail.com

Online published on 24 May, 2018.


In an increasingly connected world, all businesses, governments, NGOs, political interest groups, and—most of all—individuals communicate and collaborate in ways they never did before, i.e., in real-time via the advancement in technology and computer links. Owing to the unrestricted nature of information transfer, users use these channels to circulate information, which in turn leads to destabilization of peace and creates conflicts. A developed media system with trained journalists benefits both global and local audiences and also provides a vital link to the outside world during times of conflict. Yet, the role of social media in conflict and its ability to mediate peace, is not adequately tackled. In rare cases, even if the media happens to warn of— inevitable violence—as in the case of Bosnia, Rwanda and Kosovo. Policy-makers tend to ignore and avoid conflict preventive measures. At this stage there is no sufficient public support for active engagement or intervention. Our study mainly focuses on how this gap is filled by social media tools like, Facebook, Twitter, etc., and to investigate the strength of social media in preventing conflicts and help in building peace. The research design of this study is a qualitative method with purposive sampling. The findings conclude that Social Media is considered a most popular and sensitive medium for promoting peace in a country like India as they provide Safety and Human Security and Social and Moral Integrity.



Conflict Resolution, Human Security, Integrity, Peacebuilding, Social Media.


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