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Research Journal of Humanities and Social Sciences
Year : 2018, Volume : 9, Issue : 1
First page : ( 86) Last page : ( 90)
Print ISSN : 0975-6795. Online ISSN : 2321-5828.
Article DOI : 10.5958/2321-5828.2018.00015.3

Facebook: A Communication Tool for Cultural Transmission among the Badagar Community in the Nilgiri District, Tamil Nadu

Rajesh R.1,*, Dr. Raja G. Balasubramania2

1Head, Department of Visual Communication, SRM University, Kattankulathur, Kancheepuram, Tamilnadu, India

2Professor and Head, Department of Communication, Manonmaniam Sundaranar University, Tirunelveli, Kancheepuram, Tamilnadu, India

*Corresponding Author Email: rajesh.r@ktr.srmuniv

Online published on 24 May, 2018.


Communication is that the basis of any culture. In fact, language, dressing, music, lifestyle, taste, values of life, and no matter that constitutes any given culture expressed through communication. Consequently, the media through their various stages of development and transformation have continuously contended the role of transmission a people's cultural heritage across generations and borders. In modern society, a lot of media communication finds expression in numerous social media platforms. Social media has additionally become embedded in our everyday lives that they mostly fashion our perceptions, understandings, construction of meanings, and general view of reality or the globe.



Culture, Communication, Facebook, Cultural Transmission, Badagar Community.


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