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Research Journal of Humanities and Social Sciences
Year : 2019, Volume : 10, Issue : 2
First page : ( 425) Last page : ( 432)
Print ISSN : 0975-6795. Online ISSN : 2321-5828.
Article DOI : 10.5958/2321-5828.2019.00072.X

Impact of Social Media on Consumer Online Shopping

Dr. Bahl Barkha1,*, Ms. Mathur Sajal2, Ms. Manisha2

1Professor, Delhi Institute of Advanced Studies, Delhi

2Student, Delhi Institue of Advanced Studies, Delhi

*Corresponding Author Email: barkha69@redffmail.com

Online published on 25 July, 2019.


Social media has changed the methods for communication and sharing data and interests. The quick development of online life and long range informal communication destinations, particularly, in creating nation like India is giving advertiser another road to contact clients. The study attempts to assess the impact of social media on purchasing decision of the consumer. The study finds that the social media is most widely used in information source for entertainment, networking, and information on new brands. Also, the social media reviews and opinions affect the purchase decision process. The purchasing choice additionally relies upon a specific site from which customer are agreeable in purchasing the item. The focus of this research work is to conduct a survey to understand the consumer online shopping behavior with respect to social media.



Consumer Online Shopping, .


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