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Research Journal of Engineering and Technology
Year : 2017, Volume : 8, Issue : 1
First page : ( 39) Last page : ( 48)
Print ISSN : 0976-2973. Online ISSN : 2321-581X.
Article DOI : 10.5958/2321-581X.2017.00007.1

Study on the Scope of Virtual Digital Stores in Rural India with respect to aapkishop.com

Datta Dibyendu Bikash1,*, Boruah Shashanka Shankar2

1Associate Professor, Department of Fashion Management Studies, National Institute of Fashion Technology (Ministry of Textiles, Govt. of India), Kolkata, India

2Post Graduate Alumni, Department of Fashion Management Studies, National Institute of Fashion Technology (Ministry of Textiles, Govt. of India), Kolkata, India

*Corresponding Author Email: dbdatta@yahoo.com

Online published on 17 July, 2017.

Abstract

aapkishop.com is a rural focused e-commerce company which was founded with the sole aim to become a conduit between rural and urban India and narrow the gap that has been created over the years. It combines both online and offline shopping experiences for rural people through its digital stores. The main emphasis is to study the scope of Virtual Digital Store in Rural India. In a country as vast as ours, with such widespread geography, the problem multiplies manifold and it is with this challenge that aapkishop.com took place. Engineered in such a way that it will equally empower the rural masses and bring them at par with urban population. It is the only ecommerce company in India which shakes hands with its customer at each stage of order lifecycle. aapkishop Digital Store is a virtual shop set up in a district town with zero product inventories but equipped digitally to take orders from any common man. The store is manned by a dedicated store-in-charge who helps people to shop online. E-commerce is on its growth stage and the model of virtual digital stores would be an excellent one for tapping the rural market which is untouched in terms of e-commerce.

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Keywords

aapkishop.com, e-commerce, virtual digital store, rural marketing, e-commerce.

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