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Journal of Management Research
Year : 2018, Volume : 18, Issue : 4
First page : ( 246) Last page : ( 260)
Print ISSN : 0972-5814. Online ISSN : 0974-455X.

Does offline trust matter for online trust in members of social media?

Aggarwal Shweta1,*, Rai Sumita2, Jaiswal M.P.3, Sorensen Henrik4

1Research Scholar, MDI, Gurgaon

2Professor, MDI Sukhrali, Gurgaon-121006 Haryana

3Director, IIM Sambhalpur-768019 Odishsa

4Associate Professor Fuglesangs Allé 4 2628, 3318210, Aarhus University, Denmark

*Corresponding Author

Online published on 15 November, 2018.

Abstract

People will not share knowledge on online social networks in the absence of trust—the cornerstone for social exchange. Trust in online social networks is the primary concern of researchers. Trust propensity is an important construct in Mayer's model of trust. It is considered as one of the most important model for determining trust and is cited in more than 10, 000 papers. However, Koufaris argued that trust propensity is not a crucial determinant of trust. The purpose of this paper is to validate the necessity of trust propensity in determining trust in context of online social network. A construct should be included if it is of statistical and practical significance. A partial least squares structural equation modeling analysis showed the low practical significance of trust propensity. This paper contributes to Mayer's model of trust in the context of online social networks.

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Keywords

Trust Propensity, Trust, Online Social Network, Trustworthiness, Facebook, Mayer's Model.

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