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The Journal of Indian Management & Strategy 8M
Year 2008, Volume-13, Issue-3 (July–September)
Print ISSN : 0973-9335

Table of contents

Editor's Desk
Dr. Ravi K. Dhar

Research Articles

Marketing Strategies of Apsrtc Occupancy Ratio to Warangal Region – An Empirical Study
B. Prakash, Thota Suryakiran K., Suryanarayana

A Study on Tourism Awareness and Satisfaction in Tamil Nadu with Special Reference to Mamallapuram
A. Ramachandran, G.B. Karthikeyan, N. Kavitha

Investment in Mutualfunds: The Mythsand the Mystiques
V. V. Seshamohan, Maruthi Vara Prasad

Customer Relationship Management and Brand Loyalty Through Word Of Mouth (WOM) Communication
H.C. Purohit

Perspectives

Understanding and Measuring Intangible Assets
Swati Agrawal

Indian Management: A Global Model
Manishankar Chakraborty

Export Prospects of Seeds from India
G.P. Gandhi

Minimizing Retail Shrinkage: Understanding the Basic Premises
Mohd Nishat Faisal, Asif Akhter

HR Footprints - The Human Resource Facts
V.K. Verma

Opinion

Eliminating Equity Capitalas a Risk Cushion
Valeed Ahmad Ansari

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