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Journal of Banking Financial Services and Insurance Research
Year : 2011, Volume : 1, Issue : 5
First page : ( 94) Last page : ( 106)
Online ISSN : 2231–4288.

Investigation of customer relationship management practices in iranian banking industry

Hajizadeh Parviz*, Rouholamini Mehdi**Research scholar DOS in Commerce, Hajizadeh Azra**

*Faculty Member of Payam, Noor University, Iran.

**University of Mysore.

Online published on 11 January, 2012.

Abstract

Banking is a highly customer oriented activity in Iran and other developing countries. Iran is emerging as a global player in contemporary economy and has adopted CRM practices in various sectors of economy including banks. In this research primary data was gathered from 400 respondents who represented the top, middle and lower management of public and private banks of Iran. The respondents were selected on the basis of simple random sampling techniques. The study also revealed that the attitude towards CRM by Iranian banks’ personnel is unfavourable.

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Keywords

Banking, Iran, CRM, Attitude towards CRM.

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