Users online: 1121    [ij] [ij] [ij] 
Email id

Year : 2020, Volume : 7, Issue : 3
First page : ( 57) Last page : ( 68)
Print ISSN : 2320-530X. Published online : 2020  11.

Information Seeking Behavior of Farmers in Rural Areas of Kerala

Abraham Laila T


Information is a crucial component for the sustainable agricultural development. To understand the nature of utilization of agricultural information by the rural community, a study of the information seeking behavior of farmers in rural areas was conducted. Kerala the southern most highly literate state was taken as the sample area of study. 500 respondents from five districts in Kerala were selected as samples. The study found that even though innovative technologies and modern cultivation methods have been evolved as a result of rigorous research conducted in the State, these are not seen applied in the farms due to the lack of proper information transfer mechanisms and integrated information system in the agricultural sector. Lack of information literacy lack of proper dissemination of agricultural information by media etc also contributed to the failure. A few suggestions for improving the situation are also put forward.



Information Seeking Behavior, Information Needs, Information Use, Information Utilization, Farmers, Rural Community, Agricultural Information System, Kerala State.


║ Site map ║ Privacy Policy ║ Copyright ║ Terms & Conditions ║ Page Rank Tool
485,590,436 visitor(s) since 30th May, 2005.
All rights reserved. Site designed and maintained by DIVA ENTERPRISES PVT. LTD..
Note: Please use Internet Explorer (6.0 or above). Some functionalities may not work in other browsers.