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International Journal of Social and Economic Research
Year : 2012, Volume : 2, Issue : 1
First page : ( 6) Last page : ( 14)
Print ISSN : 0000-0000. Online ISSN : 2249-6270.

The Study of Improving Mobile Technology and Customer Satisfaction in India: A Theoretical Perspective

Qochkanlou Adel, Babu K. Nagendra

DOS in Commerce, University of Mysore, Manasagangotri, Mysore-05

Online published on 24 July, 2012.

Abstract

Today, many organizations are lacking an understanding of how mobile technology could benefit both the organization and its customers. Could mobile technology not only help organizations increase efficiency but also the perceived customer satisfaction? The study develops a prototype in the form of mobile Internet, which explores the value of mobile technology. The Indian telecom industry is the world's fastest growing industry and within its nation is more competitive than the other industries. The result shows how the perceived Customer satisfaction is mirrored in the improvement of an organization's efficiency.

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