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Indian Journal of Public Health Research & Development
Year : 2019, Volume : 10, Issue : 8
First page : ( 711) Last page : ( 715)
Print ISSN : 0976-0245. Online ISSN : 0976-5506.
Article DOI : 10.5958/0976-5506.2019.01972.7

Research on Strategic Transformation of Marketing Organic and Herbal Products with Respect to Chennai City

Anbarasi M.1,*, Kumar S. Praveen2

1Research Scholar, Dept of MBA, Bharath University, Chennai

2Professor & Head, Dept of Management Studies, Bharath University, Chennai, India

*Corresponding Author: M. Anbarasi Research Scholar, Dept of MBA, Bharath University, Chennai Email: scholars_4@yahoo.com

Online published on 26 September, 2019.


Organic and herbal products marketing and their production of all-natural health food is not new phenomenal process. But during recent year's interest in the buying and selling organic and herbal products, industry has increased incredible growth and transformations. Organically grown health food has created a solid niche for itself it's a knowledge of people knowing anonymously. Indeed with the growth of organic products, among the utility of stakeholders an increased concern over the effects of organic and herbal crucially began to make a serious bid for control of the various industry particularly in field of marketing. Indian brands like Dabur India, Himalaya, Herbalife, Patanjali, Eco Farms, Khadhi and 24 Mantra organic etc., are using MLM (Multi Level Marketing) techniques and strategies for marketing and distributing the products. Organic and herbal marketing is growing rapidly and consumers are willing to pay for organic products. Companies that integrate organic strategies into product development, operational process and marketing activities find new opportunities for competitive advantages. Organic products are more preferred by our people in the market today because of natural ingredients. In contrast it has drawn attention of more and more consumers and retailers even to sell the products from street to stations and from supermarkets to online stores with different enclaves. As a result, the work is focused on the analysis of competitive dynamics (inter-firm rivalry, pricing and non-price policies, barriers to entry, regulatory conditions, etc.) within the sector, and draws lessons for competition policy and to overcome the new strategic transformation model of the small scale organic and herbal products in Chennai City.



Marketing, Organic, Herbal, Strategic, Transformations.


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