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International Journal in Management & Social Science
Year : 2017, Volume : 5, Issue : 6
First page : ( 346) Last page : ( 353)
Online ISSN : 2321-1784.

Innovation in Health Care Delivery A Way To Costumer Delight: A Case study of Practo.com

Roshan K.

Lecturer, Department of Health Systems, JSS University, Mysore

Online published on 16 March, 2019.


Innovation means something new or doing the old thing in a new way. Health care sector which is one of primary service sector for any nation has seen a proliferation of innovations after 2000. This is due to the development in information technology and communication systems across the globe. Our country India is also witnessing innovation in health care sector. Due to new age start ups which are springing like mushroom in country, few of the start ups focused on process of fixing appointments and its traditional set up. To break the barriers the start ups have come up with innovative methods to fix appointments with the desired hospitals at the convince of the patients. This online service of fixing appointments has also contributed to hospitals and doctors in improving their time management. So this conceptual paper tries to study various innovative methods and value added services introduced by e commerce companies and their impact on costumers of health care sector in India



Health care sector, online appointment, start ups, patient impact.


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