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International Journal in Management & Social Science
Year : 2016, Volume : 4, Issue : 6
First page : ( 9) Last page : ( 23)
Online ISSN : 2321-1784.

A Study of B2B Business Development and Digital Marketing with reference to Lorent Services

Ms Parkash Swati1, Dr Banerjee Subhash2

1Research Scholar, Mewar University, Ghaziabad

2Director, S D Institute of Management and Technology, Faridabad

Online published on 8 August, 2018.


The study revolves around the commercial transaction with another of its type called B2B situation. It tells us about the digital marketing channel. It also tells us about the digital marketing channel. It also tells us about the loyalty and advocacy about the industry, tries to identify the best channels for generating most leads and revenues. Primary data was collected from 38 companies with the help of questionnaire. The study revolves around Lorent Services which has one of the active services in this industry.



B2B, Commercial transaction, Marketing channel, Revenue.


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