(3.94.129.211)
Users online: 2357    [ij] [ij] [ij] 
Email id
 

International Journal in Management & Social Science
Year : 2015, Volume : 3, Issue : 7
First page : ( 25) Last page : ( 34)
Online ISSN : 2321-1784.

“Consumer Buying Behavior towards Cosmetic Products”

Prof. Anute Nilesh, Dr. Deshmukh Anand, Prof. Khandagale Amol

Online published on 22 June, 2018.

Abstract

The Objective of this research paper is to study consumer buying behaviour towards cosmetic products. This research is conducted in Pune city and a survey method was used to collect the data from 200 respondents.

Personal care sector is an integral part of the nation's economy with its huge potential. The personal care industry is one of the largest consumer sectors in the country. The purchasing power and disposable incomes of the Indian consumer have considerably increased and it has created a niche for leading organizations in this segment in the last decade, resulting in phenomenal growth in this sector.

Top

  
║ Site map ║ Privacy Policy ║ Copyright ║ Terms & Conditions ║ Page Rank Tool
392,861,988 visitor(s) since 30th May, 2005.
All rights reserved. Site designed and maintained by DIVA ENTERPRISES PVT. LTD..
Note: Please use Internet Explorer (6.0 or above). Some functionalities may not work in other browsers.