International Journal of Marketing and Management Research
Year 2011, Volume-2, issue-3 (March)
Print ISSN : 2229-6883 Table of contents A study of the consumer behaivour for household appliances with special reference to nanded city
Ms. Sarika R. Lohana An empirical study on customers’ preference towards service quality (with special reference to selected banks in Odisha)
Dr. B.Chandra Mohan Patnaik, Dr. Ipseeta Satpathy, Prakash Kumar Pradhan Identifying, analyzing and measuring impact of consumer involvement for product selection
Bhavana Tomer Emerging dimensions of retailing in India
Dr. Mandeep Singh, Dr. Harvinder Kaur Gap analysis of service quality in banks using ‘servqual'model – a study with special refrence to catholic syrian bank in Kerala
Prof. Saji Kuriakose, Mr. Biju M.K., Ms. Alena Joe Evaluate the effect of globalization on the performance of banking in India
Dr. Kirti Agarwal, Imanjeet Singh Bawa Challenges and strategies for development of Indian gems and jewelleries
Dr. P. P. Chandra Bose Impact of marketing innovation on purchassing trends of rural customer a case study of district Alirajpur (M.P.)
Dr. Rajendra Singh Waghela Know your entrepreneurs (kye): a profile (with special reference to education and occupation of entrepreneurs of Odisha)
Dr. B.C.M. Patnaik, Prakash Kumar Pradhan Leadership lessons from movies: a case study of selected movies preaching basic principles of leadership
Salve Deepak Mahadev Top |