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International Journal of Management, IT and Engineering
Year : 2015, Volume : 5, Issue : 12
First page : ( 208) Last page : ( 226)
Online ISSN : 2249-0558.

Research and Analysis of Indian Airline Industry with Prices and Services as the main criteria

Arora Anudeep, Assistant Professor, Trehan Anuj, BBA student, Aggarwal Simran, BBA student, Sharma Gaurav, BBA student

Online published on 26 May, 2016.

Abstract

Indian aviation industry has changed to a more open and investment friendly sector. It plays a greater role in the development of the Indian economy. The increase in the income of people, entry of low cost carriers (LCC), FDI, new government policies, growth in other business, globalization etc. are reasons for the growth of the Indian aviation industry. The aviation sector in India is expected to have a bright future. The report gives information on different aspects of the Indian aviation industry. For simplicity it is divided into two parts i.e. prices and services. Pricing and service quality are the key variables that decide the brand equity of each player in the airline industry. Existing literature suggests that measurement and management of service quality is the key for survival of airline companies. This research paper examines the service quality delivered by major airlines in India on the backdrop of stiff competition in the airline service sector. Through this paper, we have drawn certain conclusions through imperative study from the consumer's point of view of how consumers react towards the change in airfares and the services offered by different airlines such as luggage facilities. Moreover, airlines being an important aspect and a useful resource to the economy, what changes does the rise and fall of airfares and change in facilities cause to the economy and its people is the other focus of this research paper. Furthermore, this paper highlights all the factors and the consumer reactions based upon the demand for different airline companies under different economic moods and circumstances.

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Keywords

Airlines, Consumers, Price, Services, Economy, Aviation Industry, Competition, Airfares.

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