International Journal of Managment, IT and EngineeringYear : 2011, Volume : 1, Issue : 3
First page :
Last page :
ISSN : 2249-0558.
A study on investor's perception towards investment decision in equity market
Varadharajan P.1, Dr. Vikkraman P2
1Assistant Professor, PSG Institute of Management, Coimbatore, Tamilnadu
2Director(I/C), Anna University, Coimbatore, Tamilnadu
Online published on 10 June, 2013.
The main focus of this research paper is to identify the investors’ perceptions towards investment decision in equity market. The sample size for the study was 50 investors in Coimbatore and studied their attitude towards selection of stock, company, risk, equity portfolio, financial affairs and their expected return. Frequency analysis and various statistical tools were used to describe the variables. Suggestions given in the end will help the investors to sort out the errors committed by them in making investment decisions.
Investment, stock, risk, portfolio, financial affairs, investment decision.