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International Journal of Managment, IT and Engineering
Year : 2011, Volume : 1, Issue : 3
First page : ( 62) Last page : ( 81)
Online ISSN : 2249-0558.

A study on investor's perception towards investment decision in equity market

Varadharajan P.1, Dr. Vikkraman P2

1Assistant Professor, PSG Institute of Management, Coimbatore, Tamilnadu

2Director(I/C), Anna University, Coimbatore, Tamilnadu

Online published on 10 June, 2013.


The main focus of this research paper is to identify the investors’ perceptions towards investment decision in equity market. The sample size for the study was 50 investors in Coimbatore and studied their attitude towards selection of stock, company, risk, equity portfolio, financial affairs and their expected return. Frequency analysis and various statistical tools were used to describe the variables. Suggestions given in the end will help the investors to sort out the errors committed by them in making investment decisions.



Investment, stock, risk, portfolio, financial affairs, investment decision.


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