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International Journal of Global Business and Competitiveness
Year : 2010, Volume : 5, Issue : 1
First page : ( 25) Last page : ( 36)
Print ISSN : 0973-4619. Print ISSN : 0976-1888.

Managing Strategic Alliances: Drivers of Success from a Case of Select Industries in India

Likhi Dinesh Kumar, General Manager (Business Planning)

Steel Authority of India Limited, Ispat Bhawan, New Delhi. Email: dinesh.likhi@sailex.com.

Abstract

Strategic alliances can play a critical role in global value creation. Participating organizations or firms can overcome resource and knowledge constraints and achieve superior economic and strategic performance not only by using internal resources and capabilities but also by acquiring resources and capabilities from alliance partners. The paper attempts to identify key success drivers that will guide in developing and institutionalizing organizational-level capabilities (Alliance Capability) in turn to manage alliances, successfully. The study is based on extensive extant literature review and opinion of 139 Alliance Executives of companies in select industries of India. Factor Analysis has been used to identify drivers of success i.e Alliance Performance. The study is concluded with author's own insight for conceptualizing a framework for alliance management with key drivers for further research and managerial implications for Indian companies for attaining international competitiveness.

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Keywords

Strategic Alliance Management, Alliance Motives, Leadership, Alliance Capabilities, Drivers of Success, Alliance Performance.

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