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International Journal of Global Business and Competitiveness
Year : 2018, Volume : 13, Issue : 1
First page : ( 35) Last page : ( 51)
Print ISSN : 0973-4619. Online ISSN : 0976-1888.

Organizational Capability and Performance Improvement: A Study of e-Commerce Firms in Indian Context

Dhir Swati1, Dhir Sanjay2,*

1IMI, New Delhi Email: swati.dhir@imi.edu

2Department of Management Studies, Indian Institute of Technology, Delhi, New Delhi

*Corresponding author Email: sanjaydhir.iitd@gmail.com

Online published on 27 November, 2018.


E-commerce is becoming increasingly prevalent and presents unique challenges for managers. This paper presents a study of e-business capability and competitive strategies and how the e-commerce organizations can manage them. A conceptual model has been developed to relate organizational capabilities with the success of a firm. An empirical analysis has re-affirmed the mediating role of business competitiveness, as deciphered from the literature review. Studies on causal relationships can contribute to our understanding of e-commerce firms’ success factors through business competitiveness.



Business competitiveness, Competitive strategies, e-Commerce, Firm success, Organizational capability.


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