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International Journal of Business Economics and Management Research
Year : 2011, Volume : 2, Issue : 3
First page : ( 156) Last page : ( 164)
Online ISSN : 2229-4848.

Customers’ perception of e-banking service in Indian banks: A comparative study of traditional banking & E-banking

Dr. Khan Nafees A.*, Ms. Fozia**

Department of Commerce, Aligarh Muslim University, Aligarh

*E-mail: nafeesakhan12@rediffmail.com

**E-mail: foziaalig87@gmail.com

Online published on 17 March, 2012.

Abstract

New information technology and emerging business forces have triggered a new wave of financial innovation-E-Banking. The E-Banking have changed the way of conducting business transaction and meeting the growing demand of customers for most organization. Internet has a big role in E-banking. In E-Banking, internet tool has been applied for convenience of banker or for customer's convenience. But ultimately its contributes in increasing the efficiency of the banking operation as well providing more convenience to customer such as to increase customer base, reduce transaction cost, improve the quality and timeliness of response, enhance opportunities for advertising and branding, facilitate self service customization and improve customer communication and relationship. This could potentially result in productivity and economic welfare. E-banking reduce the physical presence of customer at bank. It provides online banking, credit card, other smart card and wide spread use of ATM's for dispensive cash have virtually eliminated the need for client to visit bank branches. The success of the banking industry depends largely on the quality of services that they provide to their customer and the main aim of E-banking is to satisfy their customer by providing number of services.

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Keywords

Customers’ perception, Electronic Banking, Online banking.

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