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International Journal of Business Economics and Management Research
Year : 2011, Volume : 2, Issue : 3
First page : ( 144) Last page : ( 156)
Online ISSN : 2229-4848.

Factors affecting on customers’ satisfaction: An empirical investigation of ATM service

Kumbhar Vijay M.

Rayat Shikshan Sanstha Satara's Abasaheb Marathe College, Rajapur (Maharashtra) India, 416702 E-mail: vijay.kumbhar9@gmail.com

Online published on 17 March, 2012.


The present empirical study focuses on identifying key factors that have influences customers satisfaction in ATM service provided by public and private sector banks. For the purpose of the study primary data were collected using schedule and collected data from March to November 2010. Results of factor analysis, correlation and regression analysis show that a cost effectiveness, easy to use and security and responsiveness in ATM service were most important factors in customer satisfaction.



E-service Quality, ATM, Customer Satisfaction, Cost Effectiveness.


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