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Indian Journal of Agricultural Marketing
Year : 2019, Volume : 33, Issue : 3s
First page : ( 83) Last page : ( 91)
Print ISSN : 0971-8664. Online ISSN : 2456-8716.

Economic analysis of mango marketing in Krishnagiri District of Tamil Nadu

Santhakumar S., Ravichandran S., Venkatraman R., Manimaran S.1

Department of Agricultural Economics, Annamalai University, Chidambaram, Tamil Nadu, 608 002

1Department of Agronomy, Annamalai University, Chidambaram, Tamil Nadu, 608 002

Online published on 6 February, 2020.

Abstract

Mango, the king of fruits is the most important commercial crops in India, Tamil Nadu is one among the major mango producing states. The present study was carried out to analyse the price spread, marketing efficiency and problems in marketing of mango. This study has been undertaken in Krishnagiri district of Tamil Nadu, during the year 2017–18. The multistage sampling method was employed to select the sample respondents and the sample size was fixed at 80 mango growers. The analysis in marketing strategy found that, 80 per cent of the respondents market their produce immediately after harvest and 2/3 of the respondents done primary grading. The analysis on the marketing of mango identified that farmers sold their produce through three different marketing channels. This study found that Channel III was the efficient marketing system where produce share of consumer rupee was at 90.90 per cent and marketing efficiency was 11.57.

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Keywords

Mango, marketing margins, marketing, efficiency.

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