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Global Journal of Flexible Systems Management
Year : 2003, Volume : 4, Issue : 3
First page : ( 21) Last page : ( 32)
Print ISSN : 0972-2696.

Stakeholder Flexibility in E-Business Environment: A Case of an Automobile Company

Dwivedi Rajeev*Research Scholar, Momaya Kirankumar, Assistant Professor

Department of Management Studies, Indian Institute of Technology Delhi.

* E-mail: rajeevd-iitd@yahoo.com


Earlier, researchers talked about Stakeholder Theory, Stakeholder Responsibility, Stakeholder Partnerships, Stakeholder Management, Stakeholder Engagement, Stakeholder Relationships, Stakeholder Reporting, Stakeholder Mapping, Stakeholder Performance, Stakeholder Strategy, Stakeholder Dialogue, Stakeholder Networks etc. and various dimensions of stakeholder. E-Business is the concept to bring flexibility in the business. Researchers emphasized e-flexibility of online business in many ways such as CRM flexibility, SCM flexibility, marketing flexibility etc. This paper introduces a new concept of stakeholders and flexibility, i.e. stakeholder flexibility due to e-business environment. In the new economy, data, information, knowledge, interaction, technology, trust, and the relationship are the keys to success but flexibility is for sustaining in the dynamic and unpredicted present business environment. Flexibility is defined by three terms: more options, freedom of choice, and change mechanism. This paper is based on the strategic and flexibility aspects of E-Business transformation. This flexibility helps to produce a new, integrated approach of flexibility, which is dual in nature and sometimes it shows the multidimensional nature of flexibility. The paper examines the flexibility for stakeholders from business and from business to stakeholders in E-Business environment. There are mainly two groups of stakeholders: one is direct stakeholders and the other is an indirect stakeholder. This paper explains the direct stakeholder flexibility. The paper also addresses certain fundamental questions such as: Why flexibility? Why stakeholder flexibility? What is the nature of flexibility?



e-business environment, flexibility, stakeholders, stakeholder flexibility.


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