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Year : 2020, Volume : 40, Issue : 1
First page : ( 148) Last page : ( 153)
Print ISSN : 0970-1052. Online ISSN : 2320-317X. Published online : 2020  1.
Article DOI : 10.5958/2320-317X.2020.00015.X

A review of marketing and promotion of library and information products and services

Kumar Satish*,*Assistant Professor & Head

*Dept. of Library and Information Science, Sophia Girls’ College, Ajmer (Autonomous), Rajasthan, 305001, India

*Corresponding Author: Satish Kumar, Assistant Professor & Head, Dept. of Library and Information Science, Sophia Girls’ College, Ajmer (Autonomous), Rajasthan, 305001, India E-mail: satish.kum78@gmail.com

Online published on 10 August, 2020.

Received:  01  February,  2020; Accepted:  20  May,  2020.

ABSTRACT

Internet is a huge source of information for any kind of users. Today, information is made an essential component in our daily life. The most importantly, it provides the desired information in 24/7 mode without wasting the time and in less efforts. In this connection, the physical libraries have also much and unique collection of different kind of information but the digital age of information brings challenges in front of it. Hence, we need to promote and market the products and services in a better way that a library contains so that the users of the library attract the services and products and use the library.

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KEYWORDS

Marketing, Promotion, Library and Information, Products, Services.

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