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Asian Journal of Research in Business Economics and Management
Year : 2014, Volume : 4, Issue : 3
First page : ( 171) Last page : ( 187)
Online ISSN : 2249-7307.

Impact of Organized Retail Outlets on Unorganized Small Shops and Hawkers in Uttarakhand

Dr. Adlakha Amit, Dr. Shukla Vishal

Associate Professor, School of Management, IMS Unison University, Dehradun, India

Online published on 13 March, 2014.


With the growth of the Indian economy the retail sector is also growing at a rapid pace and contributing towards generation of employment, development of infrastructure, and organizing the traditional markets in the country. Today when the whole country is benefitting from its growth, Uttarakhand as a state has also not been left out of the growth process and is experiencing a change in the retail topography as well. The retail transformation process is like a double edged sword. If it provides an array of opportunities at one end then it also creates newer challenges and issues that need to be addressed. A modest attempt has been made in the study to analyze the impact of organised retailing and its growth on unorganised retail sector in the state. It also explores the different threats and opportunities at different levels of growth of organised retail and its impact on society. The study also covers various aspects related to retailing such as consumer buying behavior, consumer satisfaction and contribution of retailing to the state economy and society. It is a comparative study of organised and unorganised retailers and explains how both these type of retailers can co-exist together and support each other to grow and fulfill the needs and huge demands of Indian market. It also suggests various ways and strategies for better growth of organised retail both in India and Uttarakhand, keeping the interest of small and unorganised retailers intact.



Organised Retail Outlets, Unorganised Retail Outlets, Impact, Opportunities, Threats.


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