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Asian Journal of Research in Business Economics and Management
Year : 2012, Volume : 2, Issue : 2
First page : ( 176) Last page : ( 185)
Online ISSN : 2249–7307.

Green banking - The new strategic imperative

Dr. Bahl Sarita, Associate Professor

P.G. Department of Commerce & Management, Arya College, Ludhiana

Online published on 13 February, 2012.

Abstract

Today's business is all about being green. From Wal-Mart to Apple, everyone is talking about how green their approach, packaging, or methods are. But green business is really in its infancy, and the future of being green will no doubt distill down to some very real and definable goals and practices. Various financial services adopted by green business are banks, credit card companies, insurance companies, consumer finance companies, stock brokerages and investment funds. Banking sector for great banking has its own significance. Green banking means promoting environmental friendly practices and reducing carbon footprint from banking activities. To aid the reduction of external carbon emission, bank should finance green technology and pollution reducing projects. The present paper aims to highlight Indian initiatives by various banks adopting green banking in India. Further, an attempt has been made to enlist certain strategies of adopting green banking.

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Keywords

Resource efficient, green industry, green banking, environment friendly, sustainable banking.

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