(35.172.233.215)
Users online: 3291    [ij] [ij] [ij] 
Email id
 

Asian Journal of Management
Year : 2018, Volume : 9, Issue : 3
First page : ( 1177) Last page : ( 1182)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2018.00190.7

A Study on Consumer Awareness of West Bengal Handloom Products from Tantuja

Datta Dibyendu Bikash1,*, Das Sanjib Kumar2, Mukherjee Sinjini3

1Associate Professor, Department of Fashion Management Studies, National Institute of Fashion Technology (Ministry of Textiles, Govt. of India), Plot-3B, Block-LA, Sector III, Salt Lake City, Kolkata-700 098, India

2Associate Professor, Department of Fashion and Lifestyle Accessories, National Institute of Fashion Technology (Ministry of Textiles, Govt. of India), Plot-3B, Block-LA, Sector III, Salt Lake City, Kolkata-700 098, India

3Post Graduate Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology (Ministry of Textiles, Govt. of India), Plot-3B, Block-LA, Sector III, Salt Lake City, Kolkata-700 098, India

*Corresponding Author E-mail: dibyendu.datta@nift.ac.in

Online published on 30 January, 2019.

Abstract

West Bengal has a rich heritage of handloom weaving. From an economic standpoint, handlooms, come second only to agriculture in providing livelihood to the rural population of the State. Every district has weaving ‘clusters’, which are home to artisan communities, each specializing in specific varieties of handloom weaving. The demand and popularity of handloom products have been growing not only in our country but also around the world. Handloom fabric has a unique character which other mill made or fabric doesn't have. The present study is an attempt to understand the customer awareness about the handloom products marketed by the West Bengal State Handloom Weavers ’Co-operative Society Ltd. Popularly known as ‘Tantuja ’. The present study is descriptive in nature. The data required for the present study is collected mainly from primary sources. Convenience sampling technique was used to select a sample of 120 customers from five different stores in Kolkata city.

Top

Keywords

Consumer awareness; handloom mark, co-operative, handloom, weaving.

Top

  
║ Site map ║ Privacy Policy ║ Copyright ║ Terms & Conditions ║ Page Rank Tool
436,726,275 visitor(s) since 30th May, 2005.
All rights reserved. Site designed and maintained by DIVA ENTERPRISES PVT. LTD..
Note: Please use Internet Explorer (6.0 or above). Some functionalities may not work in other browsers.