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Asian Journal of Management
Year : 2018, Volume : 9, Issue : 1
First page : ( 785) Last page : ( 790)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2018.00123.3

Factors Effecting Employer Branding-A Methodological and Thematic Review

Sodal Shraddha1,*, Dhar Rounaq1,**, Mehendale Smita2,***

1MBA Student (2017–2019), Symbiosis Institute of Management Studies, Symbiosis International University, Pune, Maharashtra, India

2Assistant Professor, Symbiosis Institute of Management Studies, Symbiosis International University, Pune, Maharashtra, India

*Corresponding Author E-mail: sodal.umakant2019@sims.edu


***smita.m@sims.edu, smita12win@gmail.com

Online published on 2 June, 2018.


Employer Branding is the image of a company in the eyes of its employees and represents its reputation in the market. It is an important tool in today's world to win the war of talent. There has been an increasing interest about employer branding among all organisations and this has made reserchers keen to take a deep dive further. This paper focuses on the factors that affect employer branding. For the purpose of this research, a systematic review of literature methodology has been employed. Thematic review focuses on the various factors that have predominantly emerged to be affecting employer branding. The article covers five major themes that have been extracted with the help of 35 articles that were reviewed during research. The themes identified were work life balance, compensation, career development, job satisfaction and company culture and environment. As far as methodological review is concerned, there is a need for more quantitative studies and mixed methods of research about the topic. In the end of the paper, suggestions for future research have also been provided for researchers.



Employer Branding, Employee Retention, Systematic Literature Review, Methodological Review, Thematic Review.


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