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Asian Journal of Management
Year : 2018, Volume : 9, Issue : 1
First page : ( 685) Last page : ( 691)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2018.00106.3

Factors affecting Retailer's Perception towards Reliance Telecom Services in Durg Region-with Special Reference to Jk Communication

Dr. Shridhar R.1, Rao P. Prasad2,*

1Professor, Management Department, Kalinga University, Raipur (CG)

2Research Scholar, Kalinga University, Raipur, Chhattisgarh

*Corresponding Author E-mail: raoprasad17@gmail.com

Online published on 2 June, 2018.


Telecommunication, Internet and Computer has changed the world almost in every aspect. It is necessity of developed world and need for developing ones. India being a huge market and rapidly growing economy has a great potential for consuming the Telecom and Internet services. Nearly, 1.1 Million people are adding monthly to the Telecom sector and a great increase in demand is expected in near future. Computer and Cell phones are one of the fine gifts of past millennium. For last four or five decade's computer has seen a great boom in its demand all over world. For last decade India emerged as a super IT power and led the domestic companies to enter in manufacturing the Hardware and peripherals. As a result of which Telecom industry also came in to role to cope up IT sector. The entrance of major multinationals made it more competitive market. The changing trends of market and increasing consumer awareness force the manufacturing and service firms for regular advancement in technologies and features. Retail is one of the emerging sectors in India. Industries and Marketers are leaving no stone unturned to influence the customers by offering them in various ways, at various locations, in various forms which results in emergence of various retail formats. Retailing includes all the activities involved in selling goods or services directly to final consumers for personal, non-business use. A retailer or retail store is any business enterprise whose sales volume comes primarily from retailing. It does not matter how the goods or services are sold (by person, mail, telephone, vending machine, or Internet) or where they are sold (in a store, on the street, or in the consumer's home). Nowadays, services are increasingly important to the economy, because service industry has grown significantly and the working populations in the service industry have increased steadily worldwide. The present study has been taken with an objective to know the Factors affecting Retailer's perception and to know what changes can be brought up by company to meet the growing demand and standards in their services.



Consumer Buying Behaviour, Retail Management.


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