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Asian Journal of Management
Year : 2018, Volume : 9, Issue : 1
First page : ( 591) Last page : ( 594)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2018.00093.8

The Viability of Using Product Placement in Movies: A Bollywood Perspicacity

Dr. Almeida Shaeril Michael1,*, Joseph Stefy Elizabeth2, James Nilima2

1Associate Professor, Department of Commerce, Christ University, Bengaluru-560029

2 Research Scholar, Department of Commerce (M. Com.), Christ University, Bengaluru, 560029

*Corresponding Author E-mail: almeida@christuniversity.in

Online published on 2 June, 2018.

Abstract

One of the best marketing strategies which any firm can adapt is product placement through movies. This research contemplates the significance of product placement in Bollywood movies. This descriptive study makes a humble endeavor to measure and evaluate the viability of utilizing product placement in Bollywood movies as a rising promoting medium in the present worldwide showcasing condition. The articles are reviewed and conclusion is drawn regarding the impact of product placements in Bollywood movies.

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Keywords

Product placement, Bollywood movies, marketing strategy, viability, medium.

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