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Asian Journal of Management
Year : 2018, Volume : 9, Issue : 1
First page : ( 464) Last page : ( 470)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2018.00072.0

An Analysis on the Critical Parameters Influencing Sustainability for Agri Business Industry: A Systematic Review and Conceptual Frame Work

Usha N.1,*, Dr. Devakumar G.2,**

1Ph. D. Scholar, Faculty of Management and Commerce, Ramaiah University of Applied Sciences, Bengaluru

2Head, Faculty of Management and Commerce, Innovation and Entrepreneurship Development Research Centre, Ramaiah University of Applied Sciences, Bengaluru

*Corresponding Author E-mail: usha.hr.et@msruas.ac.in


Online published on 2 June, 2018.


In India the MSME sector inhabits the second position in terms of employment generation. In this context Micro, Small and Medium Enterprises (MSME) have considerably contributed to the fiscal progress of our country. The development of the MSME sector is exceptionally important, as it holds the key to ample growth and plays a crucial role in comprehensive growth of our country. The aim of this paper is to review the literature on sustainability of small business so as to identify the influencing parameters which are responsible for the long term sustainability of small business. This paper further aims to develop a Conceptual Framework for Business Sustainability in Agri Business sector. Various Scopus indexed journal articles from the year 2010 to 2017 were considered for literature review. Based on the literature survey and gap identified, the framework includes the three independent parameters such as Entrepreneurial Competency (EC), Business Model (BM), Innovation and Technology (IT). Hence from the summary of literature survey it was identified that, the collective contribution of EC, BM and IT leads to Business Sustainability (BS) of Small Agri Engineering Manufacturing Companies. Hence the measurability for the sustainability of the Agribusiness is developed through conceptual framework via three parameters namely EC, BM, IT. The outcome of the above study is expected to identify the, challenges faced by the small and medium size industries in the Agri Engineering sector for future sustainability.



Entrepreneurial Competency, Business Model, Innovation, Technology, Business Sustainability.


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