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Asian Journal of Management
Year : 2018, Volume : 9, Issue : 1
First page : ( 297) Last page : ( 301)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2018.00044.6

A Study on Prospects and Challenges of Woman Entrepreneurs in Erode District of Tamil Nadu

Dr. Palanivelu V. R.1,*, Manikandan D.2,**

1Professor, Periyar Institute of Management Studies (PRIMS), Periyar University, Salem-636011, Tamil Nadu

2Ph. D. Research Scholar, Periyar Institute of Management Studies (PRIMS), Periyar University, Salem-636011, Tamil Nadu

*Corresponding Author E-mail: drvrpalanivelu@gmail.com

**dmanikandan159@gmail.com

Online published on 2 June, 2018.

Abstract

Entrepreneurship amongst women is a relatively recent Phenomenon, which is gradually changing with the growing sensitivity of the roles, responsibilities and Economic status of women in the society in general and family in particular. For women entrepreneurs, starting and operating a business involves considerable risks and difficulties, because in the Indian social Environment women has always lived as subordinate to men. Increase in the education levels of women and increased social awareness in respect of the role Women plays a vital role in the society. The Objectives of the study is to study the challenges and opportunities faced by women entrepreneurs in running their business with the financial, marketing and production constraints faced by women entrepreneurs in their business. The researcher has adopted Descriptive research design. A sample of 100 respondents was taken for the study in Erode District by using the non-probability convenient sampling technique. Both primary and secondary data source were used. Ranking Techniques, mean, average and simple percentage methods were adapted to analyse the data. The women entrepreneurs have felt necessity of proper sheds and plots, financial subsidies and availability of raw materials and adequate and proper transport facilities etc. It is assumed that these factors are needed to be considered mostly by the government and funding agencies for various purposes. Government and other suppliers and dealers of women entrepreneurs should provide the priority in marketing women entrepreneur's products and supplying raw material to women entrepreneurs. Attention of the government as well as the voluntary organizations should be drawn in rectifying these problems by making liberal assistance and gearing up the various facilities for enhancement of the status of enterprises. Finally on the basis of the study, several problems were faced with government assistance, which involves proper policy to help small entrepreneurs, red-tapism, non availability of guidance and advisory service in time, etc., were identified.

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Keywords

Entrepreneurship, women, society, business, government.

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