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Asian Journal of Management
Year : 2017, Volume : 8, Issue : 4
First page : ( 1075) Last page : ( 1080)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2017.00164.0

Time Spending Pattern for Various Media Activities of Urban and Rural Teenagers of India

Pandey Abhishek*, Singhal B. P.

Commerce Department, Kumaun University, S.S.J. Campus, Almora

*Corresponding Author E-mail: abhisheknet23@gmail.com

Online published on 2 June, 2018.

Abstract

Sundry media activities have paramount role in the growing pattern of today's teenagers. Degree of influence and impact of these activities on teenagers largely depends on time duration given to these different media and non-media activities like optically canvassing television, surfing internet, playing video games, computer games, heedfully aurally perceiving musical compositions on FM radio, reading newspaper/magazines and playing alfresco games. Time duration spent on mass media activities is incrementing day by day. Today teenagers mostly prefer visually examining television, playing computer games and surfing on internet and less intrigued with playing alfresco games and participation in gregarious and cultural activities. Excess of media utilization and avoidance of gregarious and cultural activities may have negative impact on teenager's demeanor and their growing pattern. They are much active on Facebook and twitter, having hundreds of friends and processing information expeditiously but very less participative in authentic society. India is a diversified country. Here population is largely divided on the substratum of urban and rural substructure. There are lot of differences in urban and rural areas regarding infrastructure, communication, media activities, inculcative facilities, information technology, life style, fashion, victualing habits and many more. Main aim of this research paper was to ascertain time spending pattern of urban and rural teenagers discretely on sundry media and non-media activities and to find out are there any consequential differences? Study concluded that time spending pattern of urban and rural teenagers was significantly different which concludes that behavioral and growing pattern of these teenagers is withal different..

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Keywords

Media, teenagers, urban, rural, impact, influence, time spent.

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