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Asian Journal of Management
Year : 2017, Volume : 8, Issue : 3
First page : ( 781) Last page : ( 784)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2017.00123.8

Product predilection on motor cycle industry in Prakasam district

Dr. Shaik Meeravali1,*, Mr. Ramesh K. V2,**, Mr. Vasu G.3,***, Mr. Raghubabu N. V.3,****

1Professor, Department of Business Administration, Rise Krishna Sai Prakasm Group of Institutions, Ongole

2Research scholar & Assistant Professor, Department of Business Administration, Rise Krishna Sai Prakasm Group of Institutions, Ongole

3Research Scholar (ANU) & Asst. Prof., Department of Business Administration, Rise Krishna Sai Prakasm Group of Institutions, Ongole

*Corresponding Author E-mail: meeravalimba@gmail.com

** rameshr9000@gmail.com

*** vasuhr01@gmail.com

**** nvragmba@gmail.com

Online published on 22 September, 2017.

Abstract

Consumer of our life we are buying and consuming an incredible variety of goods and services. The seller's market has disappeared and buyers market has come up. This led to paradigm shift of the manufacturer's attention from product to consumer and specially focused on the consumer behavior. However, we all have different tastes, likes and dislikes and adopt different behavior patterns while making purchase decisions. Motorcycle is usually a luxury good in the developed world, where it is used mostly for recreation, as a lifestyle accessory or a symbol of personal identity many factors affect how we, as individuals and as societies, live, buy, and consume. There are three major types of motorcycles: street, off-road, and dual purpose. India is the 2nd largest two wheeler market in the world. It stands next only to China and Japan in terms of the number of twowheelers produced and the sales of two-wheelers. Product predilection plays a crucial role for purchasing two wheelers, customers are some identical features regarding their two wheelers like mileage, comfort and stylish.

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Keywords

Two Wheelers, Mileage, Comfort, Product and Payments.

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