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Asian Journal of Management
Year : 2017, Volume : 8, Issue : 3
First page : ( 731) Last page : ( 733)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2017.00115.9

Factors influencing diffusion and continuance of massive open online course (MOOC)

Ms. Vaidehi R, Dr. Girija T

SSN School of Management, Chennai

*Corresponding Author E-mail: axmajumdar@yahoo.com

Online published on 22 September, 2017.


Distance education is not new and has been there as one of the means of education since ages. We are witnessing an age of digitalization and thereby people get access to products and services at a mouse click, Massive Open Online Courses (MOOCs) are no exceptions to it. Usage of MOOCs is determined by a complex of factors such as intrinsic motivation of participants, instructors’ willingness to adapt to MOOCs and to name a few. There are hundreds and thousands of courses available on MOOC platform that are being offered for free of cost and are thousands of participants enrolling for such courses. But given the fact that completion rate of such courses is far less; the most daunting problem is, how can we get participants to adopt and continue using this growing technology especially in Country like India where more than half of the population is from rural area.



Massive Open Online Course (MOOC), TAM (Technology Acceptance Model), DOI (Diffusion of Innovation), Disruptive Technology, Completion rates.


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