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Asian Journal of Management
Year : 2017, Volume : 8, Issue : 3
First page : ( 516) Last page : ( 522)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2017.00083.X

Sustainable livelihood business strategies of village women: A case study of Wwags in Manipur

Dr. Akoijam Sunildro L. S.*

Assistant Professor, Department of Management, North-Eastern Hill University (Nehu), Tura Campus Chasingre, Tura, Meghalaya-794002 (India)

*Corresponding Author E-mail: sunil.mba.amity@gmail.com; sunildroak@gmail.com

Online published on 22 September, 2017.


This case is about WWAGS (Wangjing Women And Girls Society) a social organization which has been engaged in various rural development services in Manipur for the last five decades. The WWAGS emphasized on the income generating programmes and social upliftment of the women and girls in the rural areas particularly the destitute and aged women. Such women are provided food, vitamins, fruits and essential commodities in cooperation with the local organisations, associations, clubs and Mahila Mandals. Regarding income generating programme, WWAGS took up programmes both in valley and hills. This case focuses on the strategic initiatives taken up by WWAGS with financial support from Ministry of Women and Child Development, Government of India through STEP programme to provide a means of sustainable livelihood for the various women of the state through the duckery project. This case is also aimed at capturing the dynamics of various training programmes and credit facilities provided to underclass women in Wangjing for income generation through duckery. Further, it provides an opportunity for the instructor to deal with the impact of project to women in social and economic upliftment in the society.



Duckery, Economic, Income, Livelihood, Social, Women.


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