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Asian Journal of Management
Year : 2017, Volume : 8, Issue : 3
First page : ( 432) Last page : ( 438)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2017.00069.5

Usage of E networking sites at workplace: An empirical study

Prof. Arora Ritu Gandhi*

Department of Management Studies, DAV Institute of Management, Faridabad.

*Corresponding Author E-mail: prof.rituarora@gmail.com

Online published on 22 September, 2017.


In today's aggressive business environment, the challenge of sustaining competitive advantage pre-occupies the minds of most business and government leaders. It has become common practice that internet executives are spending far more time on recruiting than they ever did in the old economy, and they worry far more about how to keep the talent once won. The intensity of this concern has become even greater since April, 2000, when the deluge of investment funding dried to a trickle. E managers are now painfully aware that they must be able to motivate people to come, to stay and to make great contributions. The main objective of this paper is to explore the role of social networking sites e.g. face book, linked. In etc. on employee performance which includes skills, productivity and knowledge of employees and influence of social media on performance of generation Y. Using a sample of 125 professionals this study attempts to review and analyze the effect of rising use of social Networking sites on employee's performance i.e. skills, knowledge, productivity and its influence on retention of Generation Y. The result of the study shows that the Results show that there is a positive correlation between all the parameters of employees’ performance i.e. skills of employees, their productivity and knowledge. Also social learning is rapidly gaining precedence as preferred learning practice in organizations. Gen Y prefers relationship building with peers and supervisors which can be achieved through social media-enabled interactive conversations which help in building supportive culture and improves their stay in organization.



E-Networking, 21st Century working Population, Generation Y, Talent Management, Employee Performance.


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