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Asian Journal of Management
Year : 2017, Volume : 8, Issue : 2
First page : ( 361) Last page : ( 369)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2017.00056.7

The nexus between Demographics and Investment Behaviour

Anju K J*

Assistant Professor, School of Business Studies and Social Sciences, Christ University, Bengaluru, 560076

*Corresponding Author E-mail: anju.kj@christuniversity.in

Online published on 17 July, 2017.


Demographics are indeed a strategic element for an economy's growth potential. IT sector plays an important role in its contribution towards India's GDP. The aim of this research was to understand the effect of demographics on the investment behaviour of the IT professionals in Bengaluru. The rationale behind choosing this topic is that IT professionals have gained attention of economists but there still remains untapped potential of their income. Primary data was collected through questionnaire for 8 months from 439 respondents working in Bengaluru. Correlation, Factor Analysis and Multiple Linear Regression were conducted to answer the research questions. The results of the study have vital practical implications that can assist the policy makers and the investment agencies to develop appropriate strategies for promoting investments and economic growth.



Investment Behaviour, Investment Strategies, Demographics, Economic Growth.


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